Shoes for Kids in Care

Did you know that youth in foster care often have nothing to call their own, moving from place to place every few months and finding themselves at the mercy of the child welfare system just to get their basic needs met?

President Obama has designated May as Foster Care Awareness month, and the dotFIT team is pitching in with a Shoes for Kids in Care program. One of our employees is the child of a former foster youth, and Neal, our CEO, basically lived on the streets as a kid (though he was never placed in care), scrambling for food, clothing, anything he needed. One constant issue for Neal was keeping shoes on his feet. Here’s Neal in his own words:

nike shoe

My parents weren’t capable of taking care of us kids. My clothes were mostly hand-me-downs from neighbors. For some reason parents of friends took to me so they were always helping out. I know it was because they felt sorry for my situation, but it also may have been because of my athleticism and love for sports. Maybe they thought having me around their kids would influence their recreational activities. But my shoes never fit right, always too big or too small, and always had holes in them so I would stuff the insides with newspaper to protect my toes from the ground and help keep them dry. Shoes became a real concern until I was able to buy my own later in life, and today I still have a fear of young kids having shoe problems.

As we know from Tom’s Shoes® and their One for One® program, shoes are incredibly important when it comes to health and development in kids. But we also know, from having been kids ourselves, that something as simple as a decent pair of shoes can make you feel like you fit in. And when you’re a foster kid, you almost never get to feel like you fit in.

So instead of giving away product to our loyal customers this month, we’re spending our social media marketing budget on athletic shoes for foster kids. And we’re committing to providing an additional pair of shoes for every retail order of FirstString that comes through our website between May 13 and May 31, 2013.

Want to help make sure these kids Grow Strong? Here’s what you can do:

Have Your Cake & Get Lean, Too!

Its never what you eat or do, it’s always how much you eat or move

Some of you may not know anything about my past, but I owe my career to bodybuilding. It became the foundation of all our company’s programs and products, allowing millions of people to achieve their fitness goals. Competing in the sport for 20 years taught me everything about manipulating calories in and out while properly supplementing. Supplementing was what allowed me to keep my body in an anabolic state to gain and maintain muscle and, in preparation for competition, to lose body fat with without losing muscle.Kids eating birthday cake

But dieting for bodybuilding also gave me the knowhow, in my long-since retired adult life, to be able to stay in shape while eating (and drinking) whatever I want. The good news is I don’t feel like eating junk food regularly, but there are many times throughout the year when I truly feel like eating far more food or drink than my body needs. (Sometimes people are surprised by my choices because I maintain 6% body fat year round. But yes, when it’s party time, I am the first one in line!)

Enjoy the holidays by doing the math
Because the laws of energy govern all body mass changes, whatever you want to do with your body composition is nothing more than an energy/calorie equation. The best news of all is that your equation (calories consumed versus calories burned) is verified by your body mass changes even if you don’t count calories. When trying to lose fat/weight and you’re not, the equation must be adjusted or your math (food or movement recording) corrected. And you can do it by simply removing portions of what you currently eat, or use the dotFIT program to do it for you. When you finally get these facts, you CAN have your cake and EAT it, too! Oh, and one more thing, increasing your movement by 100 calories/day has the same effect as removing 100 calories from your food intake. So a 140 lb. person can take a brisk 20- or 30-minute walk, or just cut out a few bites of the densest foods on your plate. Often times it’s a lot easier to adjust diet than exercise to make up for periods of over consumption.

Party time – just manage the AVERAGE DAILY DEFICIT
If your dotFIT program tells you to consume 2000 calories/day to stay on goal and you are going to a party knowing you will go off that number, then simply make it up by eating less through the other days of the week (before and/or after the party). You can also move more each day until it’s made up. The point is, you have to make it up to stay on goal. If you eat 5000 calories during the event (3000 more than target), do the math to make it up. Example: move an average of 100-150c/day more that week and consume an average of 1500c/day for 4 days and you’re back on track. You can do this anytime you need to throughout the year. Use the dotFIT program with the armband and the entire process is a no brainer – it will do all the math for you. Simply follow the numbers, plug in your weight and/or body fat weekly and follow the directions. Boy, I wish I had those tools back in the day – getting ready for competition would have been FAR easier.

Use Meal Replacements on “make up days”
When making up for overeating use meal replacements (such as your favorite dotFIT bars or powders) instead of two of your regular meals so that you can still eat heartily for one or two other meals (see sample menu below). The advantage of using dotFIT foods during the “catch-up” periods is that, because of the right ratio of proteins, carbs, fat and fiber, they are more satisfying than most other foods of equal caloric value. And more importantly, packaged dotFIT foods accurately count your calories, leaving no room for error.

So there you have it, your most valuable holiday tip from yours truly. Fitness, and life itself, is easy when you understand and use only facts. Calories in and out are the simple facts related to weight control. You are now free to control your body composition all year long, no matter what the occasion. So party on!!

– Neal Spruce
(dotFIT Founder & CEO)
Sample 1400-calorie “Catch Up Menu” (restructure for individual needs)
Meal 1: Bar  ~200 calories with multi
Meal 2: 400 calorie meat of choice sandwich or large salad with favorite protein
Meal 3: 300 calorie LeanMR Shake with fruit
Meal 4: 500 calories of chicken, starch or choice and salad with multi
All day: any choice of non-caloric fluids

Calories: To Count or Not to Count?

You’ve seen the statistics. Americans are more overweight than ever and the trend is expected to continue. The lifespan of our children will likely be shorter than ours for the first time in the history of mankind, due to chronic diseases related to obesity. In this day and age, weight loss doesn’t happen on accident, but weight gain does. Why is that the case? Consider the following:

  • The majority of Americans do not meet minimum physical activity
  • The average American takes approximately 3,000-5,000 steps per day, which means they’re sitting most of the day
  • Portion sizes are significantly larger than before
  • Food is available in endless quantities, anytime of day and high calories foods are often cheaper

The bottom line is our environment encourages sitting and eating. 24/7. Sitting while commuting to work, sitting at a desk to make a living, sitting for entertainment (phones, movies, video games, TV), and of course sitting while eating. To make matters worse, humans are programmed to eat and take the path of least resistance – a survival mechanism that helped our hunting and gathering ancestors survive, but is now killing us. Literally.

Here are more facts to ponder:

  • 1 out of 10 people do NOT know how many calories they need to maintain their weight
  • Most people think they eat less than they actually do (20-50% on average)

Translation – we’re not very good at consuming the right amount of food and beverages to maintain a healthy body weight. And if you want to change something, like your clothing size, body fat percentage, or the number on the scale, the first step is to become aware of your body’s needs and the choices you’re making. In other words, awareness opens the door to change. Otherwise, you’re clueless and you don’t even know it. You end up becoming a Measuring waistvictim of creeping obesity – that 1-3 lbs the average American gains during adulthood because they’re not paying attention.

Perhaps you are paying attention, maybe even counting calories and you’re wondering, is it helpful or hurtful? Here’s what the research shows:

  • People who track what they eat at least 5 days a week lose twice as much weight as those who don’t
  • People who track what they eat regularly maintain weight loss better
  • People who use a body sensing device that tracks calories burned and activity lose 2-3 times more weight than those who don’t

This makes sense. After all, how do you manage something, whether it be your checkbook, your blood pressure or your waistline if you’re not tracking it? Well…you don’t. You end up with bounced checks, uncontrolled blood pressure, and having to buy bigger clothes. What you don’t know DOES hurt you. Especially when it comes to your health. When you pay attention and discover that your morning coffee drink and muffin is nearly 1,000 calories AND you know your body burns about 1,800 calories a day, you are empowered to make a smarter choice. When you use measuring tools to find out that your morning bowl of cereal is five times more than it should be, you can make an adjustment. When you read the nutritional guide in a restaurant and see your favorite salad is over 1,200 calories, you can choose something else. Counting every single calorie to the point of obsession is probably not healthy, as most obsessions aren’t, but getting and staying informed about your body, your activity level and your food choices is 100% empowering.  In my opinion, tracking is not a chore, but a choice. A choice to pay attention and stay in control of my body and my health.

Kat Barefield, MS, RD, ACSM-HFS, NASM-CPT, CES, PES
Registered Dietitian, Elite Trainer & Wellness Coach

To Eat or Not to Eat Before Exercise?

You may have heard trainers and fitness experts say that if you want to lose weight, the best time to exercise is in the morning on an empty stomach. This advice comes from the fact that 1) your cortisol levels are higher in the morning, and cortisol helps break down fat, and 2) your carbohydrate stores (glycogen) are low since your last meal was likely 10 hours prior. Lower glycogen stores may increase the body’s use of fat for fuel. Based on this, morning exercise before eating seems to make sense, right?


A recent study tested this. On two separate occasions, participants were either fed breakfast before or after walking on the treadmill for 36 minutes at moderate intensity – a typical cardio workout. Respiratory exchange ratio, a number that reflects which source of fuel is being used, was measured before, 12, and 24 hours after exercise. The results were as follows:

  • Eating before a moderate cardio workout not only increased the use of fat for fuel, it increased it up to 24 hours after exercise.
  • Oxygen consumption was higher up to 24 hours after exercise when breakfast was eaten beforehand. This indicates that more calories were burned due to the pre-workout meal.
  • Exercising moderately on an empty stomach did NOT increase metabolism or fat burning during or up to 24 hours after exercise.

Now here’s the part that most people miss… if you’re sluggish and you can’t get a good workout because your fuel tank is almost empty, you won’t burn as many calories – including fat calories. By eating the right foods before your workout, you give your brain the fuel it needs and you can work out harder. This translates to burning more calories during exercise and for the rest of the day. As the above study showed, you’ll even burn more fat calories up to 24 hours later. BUT – this all means nothing if you don’t maintain a calorie deficit by the end of the day. In other words, if your total calorie burn is more than the calories you’ve taken in, you’ve created a deficit of energy which forces your body to use more fat stores. And your waistline shrinks. And your clothes get looser. And you look better. And your body is healthier. And you feel fantastic.
So what’s the ideal pre-workout meal? In the study I referenced here, a balanced meal was given containing 55% carbs, 25% protein and 22% fat. This falls into current nutrition guidelines and is in line with what we’ve found in other studies. And if you’re someone who works out longer than 36 minutes and/or more intensely, eating before exercise is even more important. All athletes, particularly endurance athletes, eat breakfast religiously. Here are some suggestions on what to eat:

  • •    Toast or bagel with peanut or almond butter
  • Peanut butter and banana sandwich
  • Cereal with skim/soy/almond milk and fruit
  • Yogurt with granola, fruit or nuts
  • Meal replacement shake or bar (dotFIT, of course!)

If you’re someone who skips breakfast altogether, you’re setting yourself up for some unnecessary challenges. I’ve seen people in the gym pass out during a morning workout due to low-blood sugar because they didn’t eat. Hopefully this doesn’t happen to you, but skipping breakfast means you’re likely to eat more later in the day, have more cravings and eat irregular meals. You’ll probably feel the effects of low blood sugar at some point – sluggish, grumpiness, brain fog and difficulty concentrating. To compensate, you might reach for that doughnut, candy bar or unhealthy snack from the vending machine and then take in empty calories. All of this hinders weight loss and possibly your day-to-day effectiveness. So, I say eat before your morning workout to avoid all this and instead reap the benefits of burning more fat and boosting your metabolism. And if your excuse is you’re not hungry in the morning, you probably ate too much the night before. Not having enough time is not a good excuse either since it doesn’t take any time to grab a bar and go. You could even plan the night before.

If you find yourself making excuses, I encourage you to stop. Instead, choose to make progress.

The new MyPlate – a step in the right direction

As a registered dietitian and certified trainer, one of the most common questions I get is “What should I eat?” To me, that’s a clear indicator that people are getting mixed messages about nutrition, despite the plethora of information out there. Well, the U.S. Department of Agriculture’s new MyPlate, which essentially replaces the food guide pyramid, is certainly a step in the right direction. After all, how do you translate colored slivers of a pyramid to actual food choices?

The MyPlate icon does have few shortcomings, in my opinion, but I’ll discuss that a bit later. First, let’s focus on the positive. I love the message to fill half your plate with fruits and veggies and I must say – I’ve been giving this advice for some time now. EVERYONE would benefit from doing that, and it’s NOT just because fruits and veggies are more nutritious. That’s a no-brainer. The fact of the matter is, IF you did this, you’d fill up on fewer calories and you’d stay full longer, which translates to easier weight control. And who doesn’t want that? Weight loss is hard enough. Another message the new icon sends is to eat balanced meals. That is, about a quarter of your meal from protein and slightly more from grains like rice and wheat products. Protein is a powerful hunger manager. It helps you stay full better than fat and carbs, but there’s no need to eat a high protein diet. The MyPlate also shows us that carbs are important – unlike many of the marketing messages that say carbs are bad. Certainly some carbs are better than others, but the issue for most people is portion size and excess calories. There are a few other messages that go along with MyPlate and the 2010 Dietary Guidelines, which I like:

  • Enjoy your food, but eat less.
  • Avoid oversized portions.
  • Fill half your plate fruits and vegetables.
  • Make sure at least half your grains are whole grains.
  • Switch to fat-free or low-fat (1%) milk.
  • Compare sodium in foods like soup, bread, and frozen meals ― and choose the foods with lower numbers.
  • Drink water instead of sugary drinks.

Now for the shortcomings. The icon doesn’t address the types of protein to consume. Fish, skinless poultry, beans and nuts are much better choices than bacon, red meat and other processed meats like ham and sausage. (I personally don’t consider hot dogs real food.) Another missing message is the type of fat to consume. Fats from plant sources certainly have their health benefits, especially for heart health, while butter and trans-fat are detrimental to health. I do like the small dairy symbol, kind of. It’s relevant to kids because they need the extra calories, calcium and vitamin D for growth and development, but I don’t like it because many adults are lactose intolerant, which means drinking milk at each meal isn’t practical – especially if you’re trying to reduce calories to lose weight. The new icon completely ignores the benefits of supplementing the diet with nutrients that people need but clearly do not get in optimal amounts. Take omega-3 fats, calcium, vitamin D and iron for example. Most people fall short and quality supplements provide a simple solution for filling those nutrient gaps. I realize the MyPlate isn’t meant to tell people specifically what to eat, but my point is, there’s much more to sound nutrition than the symbol conveys. It is definitely a positive change, and I’m all for simplifying nutrition information. If the symbol helps people, including kids, choose more fruits and veggies – I consider that a huge win.

–Kat Barefield, RD

Supercharged: Supplementation for the Mutli-Sport Athlete

By guest blogger and dotFIT Sponsored Athlete Jason Johnson

Making the transition from competitive bodybuilder and sports model to endurance and adventure racer has been a learning and rewarding experience. I will always love hitting the iron in the gym, and have now added extra focus in the pool, on the road, and on the bike.

When competing in endurance and adventure events, it is vital to have proper nutrition and extremely helpful to have the best of the best supplementation to aid in performance and recovery.

You can train as hard as you want but you will only make the gains if you can recover and come back faster and stronger. One great advantage about engaging in endurance racing and training is you become schooled real quickly on how to recover. With 3-5 hours of training per day, you better use what works.

In my current preparation for the Ironman 70.3 in St. Croix and the Ironman in Louisville, I have found a formula of supplementation that has worked miracles in my recovery and performance. I feel like I can go all day in training and still live a normal life after.

Perhaps you have seen the Ironman on NBC recently or on the ABC Sports back in the day. It is a race of multiple disciplines covering 140.6miles. Basically it starts in the open water for a 2.4-mile swim, then a quick transition to a 112-mile bike ride, and is concluded with a 26.2-mile run.

This kind of race takes a unique style and load of training (which I will address in another article).

Here is my Golden List of products that keep me healthy and revved up for 3-5 hours of training per day.

Pre-workout #1 (Running, Cycling, or Cycling plus Running)
No7Rage or Max Workout, Amino Boost, CreatineXXL

Post Workout #1
Amino Boost, Joint Flexibility Plus

Post Workout Meal (within 30 minutes)
Whey Smooth, Active Multivitamin, Super Anti-Oxidant, Super Omega, Super Calcium

Throughout the Day
Lean MR (Up to 3 or more servings per day in-between meals)

Pre-workout #2 (Strength Training or Swimming)
No7Rage or Max Workout, Amino Boost, Creatine XXL

During Workout
Recover and Build (If Strength Training)

Post Workout #2
Amino Boost, Joint Flexibility Plus

Post Workout Meal (Within 30 Minutes)

Whey Smooth, Active Multivitamin, Super Anti-Oxidant, Super Omega, Super Calcium

Add these supplements to proper whole food nutrition, sleep, and water and you are good to go for whatever adventure or meaningful challenge you desire to do.

Stay tuned for following articles as I continue my journey for my Ironman in just under 11 weeks. I cannot wait.

The Top 5 Miracle Weight Loss Foods

Wondering what you should eat? Which foods are the best for weight loss? Have you seen articles and products that claim to be the answer for almost magical weight loss? Without further ado, here is the answer: there are no magical weight loss foods. It is all a pile of nonsense and really, you should know better than to think otherwise. I wish there were secret foods and tricks; it would allow me to maintain a better physique with less work. But you and I are in the same boat; we need to make smart food choices and make the decision to move some everyday.almonds

I have been in the business of fitness since 1991. During that time I have helped thousands of people lose weight, build muscle, feel better and be healthier. Also during that time I tried to help thousands more, but with no or limited success. Why did the others fail? Because they were shopping for a solution that did not include making wiser food choices and making activity a part of their life. Some were stubborn, others simply misinformed, others still- ignorant, even when faced with the facts. Ask any trainer how often they hear people who are unhappy with their looks and energy say that they eat right, even healthy. Nonsense! If you did, we would not be having the conversation.

There is no denying or avoiding the fact: calories in and calories out determine our weight. From a purely economical and efficiency perspective, there is no simpler way to change or control your weight than by regulating your calories eaten. There are simply not enough hours in the day to undo chronic poor food choices. You must find a way to balance the calories you eat with the calories you burn, period. No other option. No “yeah, buts…”. Nada. Zip. Zilch. Zero. None!

So do I have any answers for you? Yes. Try this:

  1. Don’t eat fried foods or junk food: Don’t like that, do you? Eating fried food and junk usually adds extra calories, and quickly, to a calorie intake that may already be more than you need. Can you make room for them? Sure, but while losing weight when your daily calorie allowance is reduced, it can be difficult to squeeze in enough activity to offset the extra calories.
  2. Don’t drink beverages with calories. This includes soda, juice, sweet tea and coffee drinks. Try water or unsweetened tea/coffee.
  3. Eat less of what you do now. Try eating a third less per serving and see what happens.
  4. Consider eating pre-portioned meals — Lean Cuisine, Healthy Choice, Smart Ones…there are many options. These meals have gotten much better and healthier over the years. Most are 300 calories or fewer per meal, making them the perfect size. They are also a good way to get used to portion sizes and calorie vs meal size comparisons.
  5. I know you have heard it before, but try to get several servings (3-5) of fresh fruit and vegetables each day. These are not only good for you, but they generally have fewer calories per serving size than other foods, so they can fill you up and keep you full longer.
  6. Find an activity you like and try to do it most days of the week. Shoot for 30-90 minutes. And yes, getting a 10-minute bout of exercise three times a day counts as 30 minutes!

There it is, a few simple tips to help you maintain or lose weight. No super-secret tricks, just common sense. If you constantly seek out a quick fix you will be doomed to fail or suffer in the process. Take it step-by-step and day-by-day and at some point down the road you will be pleasantly surprised with how far you’ve come.

-Scott

What should be on every kitchen table

As a health professional,  I’ve always made sure my clients, friends and family were given what they needed to protect their health, which to me is the definition of true health care. Of course the nutrition component is always the most important part of the health care equation, because you HAVE to eat and WHAT you consume is what you become in both the short and long term. After all, it’s food that brings in nutrients which are deposited into the body to keep all our parts working. If any nutrient that’s needed on a daily basis is missing, something in the body will eventually be compromised. Consistent lack of specific nutrients can then lead us out of health care and into disease care, i.e. doctors and drugs.


Everyone can easily get everything they need to allow their bodies to become stronger and last longer, and all sitting where they won’t forget to take it – on the kitchen table. At a minimum, EVERY single person you care about needs the following supplements readily available (these are the ones that will make up the nutrient shortfalls common in today’s food supply): multiple-vitamin-and-mineral formula (MVM) that includes 1000IUs of vitamin D; then fish oils and calcium for when the diet falls short of these nutrients.

Properly supplementing the diet should be practiced throughout life, starting when your body’s natural development machinery can utilize the nutrients involved in putting you together so you may last longer. Supplements are NOT to be taken only when you are older or diseased. Dietary supplements are not a cure or prevention to the diseases brought on by smoking, weight, lack of exercise or other poor lifestyle choices. Supplementing important missing nutrients IS part of a healthy lifestyle.

Here is what you need to make sure everyone you love does daily
First, eat the best possible diet you can and spread meals evenly throughout the day. Second, consume 1000-1500mgs per day of calcium. Third, consume 1000IUs per day of vitamin D along with all other essential nutrients. And lastly, consume the equivalent of an average of 600mgs per day of fish oils (DHA & EPA).

Now if your friends and family are like mine, after your health discussion you will get the same question I got last night while having dinner at the home of the quarterback of my son’s (Nelson) football team.  Okay great, now how can I do it without thinking about it? The simple answer is below for you to print and put on the kitchen table WITH the supplements.

  • Active multivitamin mineral formula
    • Take 1 daily immediately following breakfast or any other larger meal.
  • Super Omega-3/Fish oil (as needed)
    • Take 1 daily with multivitamin if not consuming 2-4 servings of fatty fish weekly. Or simply take one gel tab daily when not consuming fish.
  • Super Calcium (as needed)
    • Do the best you can to get 1000-1500mgs from the diet. If you fall short use the SuperCalcium+ formula as directed.

Parting words
Don’t wait till the “engine is broken” before adding oil. Do it while it’s still working.
Properly supplementing the diet is health care, not disease care. By supplementing throughout life while we are healthy, we can build a stronger foundation by taking advantage of our body’s youthful development machinery and supply ALL the necessary building materials (nutrients).We then leverage the result into our advancing years. We continue to add the compounds our older body can still use but may no longer manufacture or can’t receive in proper amounts from food alone. Again, we now have them at a point in time BEFORE it’s too late, while the body can still use them. In other words, we continue to add these natural substances because our body’s internal “machinery” still works.  The nutrients are used rather than waiting until the machinery is worn out, rendering any additional compounds less effective or useless.

By properly supplementing throughout all stages in life (or at least before disease sets in), we may significantly slow the inevitable decline in body and brain functioning and, to a point, we may end our days in a very “soft landing”: cognitively functional and relatively productive, meaning we would require little to no help participating in life. And for all you athletes out there, properly supplementing can dramatically extend your playing and competitive years. Your body gets the right stuff all day, every day and you’re now built to last!!

So keep it all on the kitchen table.
–Neal

Apparently making supplements that SELL is more important than making those that can actually work.

I had a tough day today. I met with the CEO of a major retailer of dietary supplements and our conversation reminded me of why we became involved in the formulations, manufacture and recommendation of dietary supplements in the first place. After all, we were and always will be a fitness R&D and programming company for evidence-based nutrition, weight control and exercise solutions — NOT a supplement company or manufacturer.

Back in the day, we knew that most people can benefit from the proper use of dietary supplements. So that told us that dietary supplements needed to be part of a sound nutrition program. But we had NO desire to get involved in producing supplements until we started uncovering the problems associated with how supplements were developed and sold. Almost every popular brand we looked at broke at least one of the four laws that we used to scrutinize each product.

Our Four Laws
1) It must work as stated based on research
2) It must be safe as directed
3) Purity levels must be as stated (no contaminants)
4) There must be truth in labeling (the ingredients on the label must be in the bottle in the proper amount)

And all of this must be proved before it can be sold or recommended.

The 4th law is a product of the 1st, which brings me back to my conversation with the CEO. We started talking about all the different products on the market, which ones sell the best and why. I explained that unfortunately best sellers are popular for all the wrong reasons: exaggerated or unsubstantiated claims and/or the price is acceptable to the average consumer.
“Does it matter to you whether the products you carry actually work?” I asked the CEO. To his credit, he said “Yes, and there are studies to back up the claims of the products we carry.” I then asked if his staff takes the time to match the ingredient dosages and forms used in the studies that show a POTENTIAL benefit to the dosages/forms in his products. Of course he said no but that he trusts the formulators since the studies were cited. And that said it all.

Here’s why. It’s too expensive to do it right. If you ask a formulator to design a supplement to compete with another popular supplement, they can’t give you a product where the dosages of ALL the active ingredients match dosages used in studies without going way out of a competitive price range. Almost no other company puts in the amounts of ingredients that have been shown to be effective, so your competitor’s product – even though it might be completely ineffective – is cheaper for consumers. And most consumers don’t know the difference. They just see the price tag.

This is the method used to keep the price down and therefore competitive. Does a supplement contain the proper ingredients?  Yes. Does it contain proper amounts or dosage recommendations? No. So most popular dietary supplements violate both law 1 (it must work as stated) and 4 (truth in labeling). It can’t work as stated or implied based on the ingredient amounts, dosage or forms, and therefore the claims are unsubstantiated. In the end, more often than not, the very studies a supplement company cites to support their products actually prove that the product can’t work as claimed. How’s that for irony?

At some point, an extremely obese guy came in the room. He was the leader of this company’s sports nutrition group and wanted to know how we were different from a proprietary formula standpoint. That was an easy answer. I said, “Our formulas’ ingredients are in the right forms and dosages to make the difference we claim. And as I just told your CEO, other companies put in unsubstantiated ingredients or improper amounts of substantiated ingredients that make the product less or completely ineffective in order to keep the price down”. This guy had no idea what the right forms or dosages should be, so there was no point in discussing it further. He only knew the names of the ingredients that are hot in the media and told me that he was always on the lookout for products with a new component or combination of components that had a great story so it would sell fast.

Back to the supplement sales discussion. I began telling both of the guys in the room about how the four laws that govern our line of supplements automatically puts us in a difficult position to compete with popular brands.  Our business model is to license fitness facilities to carry our products, and we educate the employees (fitness professional) at those facilities about the science behind our products. We know that unless we have one of our certified fitness professionals explain the difference between our dietary supplements and lower-priced popular brands, we can’t compete.

For example, the fitness professional can give her client examples of the above dosage discussion that clearly explain how some supplements live up to their claims and some don’t. We outsell popular brands 10-1 in our outlets because of the elements of education and scientific proof in our business model. Each dotFIT product sale is a professional recommendation based on medical screening, ingredient or product compatibility, individual statistics and goals, NOT a sales clerk ringing up a sale driven by advertisement or a conversation where no one has a clue about the true science behind the product. Furthermore, if an ingredient is known to cause problems for certain types of people, we say so up front. We list all known ingredient contraindications or potential adverse events, which NO one else does in the supplement industry. They don’t have to, plus it might hurt a sale.

At this point in the meeting people began looking at me funny, like is this guy for real? Once they snapped out of it, they asked how they could get a professional supplement recommendation for themselves and their families. I told them to go to one of our over 700 health club outlets, call or e-mail one of our certified phone coaches, or visit our website and use the free Supplement Screener (which takes about 3 minutes). I then left the building.

I guess my day was tough because I had to face the cold hard truth that retailers don’t care enough about delivering the right message or substantiating claims because they are forced to focus on what might sell. I totally get that. I just can’t do it. I mean, why would I advise someone to waste their hard-earned dollars or to take something that’s not supported by experts who know what they’re talking about?

I believe that if you can’t prove it works and you don’t feel comfortable giving it to your immediate family, you can’t sell it. But maybe that’s just me.

-Neal

dotFIT Partners with Sony Pictures & The Karate Kid

dotFIT has partnered with Sony Pictures to be the official performance nutrition products and program for The Karate Kid starring Jaden Smith and Jackie Chan.  Fans can visit the dotFIT Karate Kid site (www.karate-kid.dotFIT.com) to learn about and purchase products and programs specifically designed to improve athletic performance.

dotFIT founder and CEO Neal Spruce will host a free webinar on June 29 about performance nutrition and health for young athletes during which attendees can win official Karate Kid gear. Sign up for the webinar by going to www.dotFIT.com/kkwebinar.

The film opens today, June 11, 2010. Visit the official movie site at www.KarateKid-TheMovie.com.  Check it out!